Thursday, February 4, 2016

Bono at Davos

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DAVOS, Switzerland: U2 front man Bono and American actor Kevin Spacey took to the stage in Davos, Switzerland. Bono was present not to sing one of his band’s hits but to bring attention to the Red charity, which he helped start 10 years ago after meeting business leaders in this Alpine town. Bono said that the idea for the fund, which raises money to fight diseases in poor countries, came about because “We were mad as hell that where you lived determined whether you lived.”



The charity, officially called Product Red, is a brand that gets licensed to global companies, from Starbucks to Apple. A part of the profits generated by the sale of the products with the brand is donated to a fund that fights diseases such as AIDS and malaria.
Kevin Spacey says his character Frank Underwood, the ruthless politician he plays in the TV show “House of Cards,” would find the US electoral campaign “amusing.”
Bringing his star power to the CEO-packed World Economic Forum in Davos, Switzerland, Spacey told participants: “I think in the first place that Donald Trump.... uh, sorry, that Frank Underwood...” before getting drowned out in laughs.
He then added: “I think Frank Underwood would look at this particular year and find it as amusing as I do.”
The American actor’s appearance drew some of the largest interest so far at the Davos event, with long queues of high-power business executives hoping to attend his closed-door event, which focused on the theatricality of American politics and his career.

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