Hollywood star Liam Neeson joined U2 frontman Bono as he swapped the stage for the catwalk to debut his new collection for his ethical fashion label Edun.
The AW16 collection, designed with wife Ali Hewson, pulled in a selection of front row A-listers, including Ballymena superstar Neeson.
Also there adding the glamour were supermodel-turned-photographer Helena Christensen and The Walking Dead star Danai Gurira.
Edun, which is 'nude' spelt backwards, was set up in 2005 by the husband and wife team to promote ethical trade in Africa.
Despite being held on the most romantic day of the year, Valentine's Day, Neeson was tagging along with Bono and Ali with no mystery woman in sight.
After later admitting that he didn't have a new woman in his life, Neeson instead spent Valentine's Day watching the fashion show.
He said the girlfriend statement was just a joke.
Neeson has been unattached since the tragic death of his wife Natasha Richardson following a skiing accident seven years ago.
As predicted, Edun's new collection was received as well as the label's SS16 show last September which Bono missed as he was on tour with the band in Europe.
However, he caught the style vibe on Sunday and turned up in a satin-lapelled tuxedo jacket, V-neck tee, black jeans and his signature rose-hued glasses.
Neeson wore a polo-neck and smart grey suit, topped with a black overcoat.
The Taken star sat beside Ali Hewson who was dressed in a tab-fronted black coat with white stitching from the brand's pre-autumn 2016 collection.
The fast-moving catwalk show included a wide range of textures including loom-woven wool, devoré velvets, unravelling tweeds, high-gleam patent leathers and denim.
Colour-wise, there was everything from navy blue, grey, yellow, pink, ivory and a crock of gold tweed.
